by Maja Gojkovic

Pop sensation and recent chart topper Estelle has launched the ‘Get Lippy’ campaign. The Body Shop & MTV Networks UK & Ireland campaign, are aiming to increase awareness of HIV/Aids amongst 15-24 year olds. Many young people believe HIV will never touch their lives; globally over 40 million people live with HIV and AIDS. Shockingly, half of all new HIV infections are among young adults under 25.

Awareness surrounding HIV prevention has been in decline and has been a contributing factor for the expanding epidemic in the under 25 age group and the motive behind the campaign. The campaign organized by The Body Shop and MTV Networks will run a 10 week ‘Get Lippy’ campaign, selling a new Limited Edition Guarana Lip Butter for £5. All the proceeds from every Guarana Lip Butter sold goes directly to the Staying Alive Foundation, funding HIV awareness and prevention for young people around the world. Estelle and other celebrities including Annie Lennox have decided to back the campaign in order to help make 2008 the year for everyone to ‘Get Lippy’ and start talking about HIV prevention.

Limited edition Guarana Lip Butters can be purchased from all The Body Shop stores in the UK and Ireland or www.thebodyshop.co.uk. It is only available for 10 weeks and ends on the 5th June 2008. For more information regarding the campaign and HIV/AIDS awareness visit http://www.staying-alive.org.