What’s Popping? Not Hamutsun Serve
by Will Cade
If you have seen the video for “4 Minutes,” Madonna’s first single off her new album, “Hard Candy,” you will probably notice a nearly 50 year old woman, looking good and holding her own along side JT, someone nearly half her age. But, if you blink, you might miss the dancing duo, Hamutsun Serve, who Madonna flew in to London from Japan to be in the video. They are the two sporting red, Run DMC jump suits, dancing on top of what looks like a red, 70s model Ford.
Before filming began, Rikiccho and Dayoshi had become popular on YouTube for their frenetic “popping” style, which caught Madonna’s attention one day while searching for new talent online. Unfortunately, the two have a grand total of maybe 18 seconds of screen time in Madonna’s new video, which hardly gives them justice. Their most popular video on YouTube (see link below) showcases their moves a lot better. Even if at times their “popping” can look like a robot experiencing a power surge, it’s still amazing to watch. And come on, these guys can moon walk on their knees and their back. Why that didn’t make it into the video, we’ll never know. Maybe it wasn’t Madonna’s fault. Maybe it was the video’s editor or some caffeined-up intern that cut out their lunar dancing extravaganza. Either way, there’s a plethora of Hamutsun Serve videos on YouTube. They also worked with JT during their time in London, so we might see them in another video soon enough, but hopefully for more than 18 seconds.
Tags: Hamutsun Serve, Justin Timberlake, Madonna, Madrid
April 30th, 2008 at 1:09 pm
Pretty good, Will. Hope to see more.
Pops